LifeWay Research was launched by Dr. Thom S. Rainer and LifeWay Christian Resources for the purpose of assisting and equipping church leaders with insight and advice that will lead to greater levels of church health and effectiveness.
Who is LifeWay Research?
Scott McConnell is executive director of LifeWay Research. For more than 15 years, he has researched the needs and preferences of church leaders, laity, and the unchurched for LifeWay Christian Resources.
Scott received a Bachelor of Science in Economics degree in Marketing and Strategic Management from the Wharton School of the University of Pennsylvania. He was mentored in sound survey methodology and actionable decision-focused research as an associate project manager at National Analysts, a Philadelphia based research and consulting firm. Projects included segmentation, satisfaction, and product development research for Fortune 100 telecommunications and utilities companies. Scott has led research studies of adult church dropouts, church switchers, young adults, parents, and pastors. His team's studies have also tested new product ideas, measured the health of churches and denominations, identified product usage, and quantified perceptions. From three of these validated surveys, LifeWay Research has also developed a toolkit of online assessment tools including the Transformational Discipleship Assessment, the Transformational Church Assessment Tool, and the Church Planter Candidate Assessment.
Lizette Beard is project manager for LifeWay Research. She coordinates projects on topics such as multi-site churches, mega church growth, church planting, small groups, discipleship, outreach to first generation immigrants, Transformational Churches, and the Church Planter Candidate Assessment. She was also the project manager for the church-planting project Ed Stetzer did with Leadership Network in 2006 and 2007.
Lizette has earned degrees in Religious Studies (University of Missouri) and Missiology (The Southern Baptist Theological Seminary), and has recently given up watching reality TV in order to pursue a Ph.D. in applied theology (North American Church Planting) at Southeastern Baptist Theological Seminary. She also worked for the International Mission Board in Abidjan, Cote d'Ivoire (West Africa), for two years and the Home Mission Board (now NAMB) in Fairbanks, Alaska, for two years.
Daniel Price is the statistician with LifeWay Research. He guides the sampling and statistical methods for research projects. His analysis has included studies of church planting candidates, discipleship, denominational health, product concept testing, and the Transformational Discipleship Assessment.
Daniel earned both a Bachelor's of Science and Master of Science degree in statistics from Virginia Tech. He spent over twelve years working in the nuclear industry as both a statistician and in various management roles. He has also held different leadership roles in churches, including music minister/worship leader, deacon, and Sunday School teacher for many age groups, focusing on sixth- through eighth-grade children.